For those who are unaware, at one time I used to know a little bit about Fords.
I actually have an Associates Degree in Applied Science for Automotive Technology, went through a very exclusive Ford factory training program and worked at a Lincoln/Mercury dealership for almost ten years.
That’s on top of wrenching on my own rigs for the ten years prior to that and ever since.
I finally had enough of working Flat Rate and walked away from it in 1999.
For those who don’t know what Flat rate is, it’s basically Piece Work.
There is a big book and Ford tells you how long every possible repair should take and that is what you get paid for. If they say it should only take you 6/10ths of an hour to drop a fuel tank and replace the fuel pump, that’s how much you get paid for. No matter if it takes you three hours or if you know a way to get it done in twenty minutes.
There were literally days that I traveled the thirty miles to work, stood around all day with nothing to work on and went home without making a dime. It actually cost me money to do it
It didn’t take too many of those kinds of days for me to see the writing on the wall so I bailed out. The dealership closed and was sold to the Ford dealer across the street within two years.
Anyways, like I said, there was a time when I knew a little bit about Fords.
During that time I saw Ford produce some awful vehicles.
Anyone remember these?
The little front wheel drive Mercury Capri.
Oh My God what a piece of shit those things were.
Designed and built in Australia, the tops leaked like a sieve up here in the Pacific Northwest and it was so bad Ford recalled them after fighting with them for over a year and costing them thousands and thousands of dollars in warranty claims
They issued brand new convertible tops, they also leaked so bad that Ford literally issued a clarification of the specs and said it was considered to be in the manufactured specifications if it had a certain amount of water running down the inside of the windows when it rained.
I shit you not.
That’s just one example.
The shit that I saw was mind boggling at times.
So when I see all the hype about this New Bronco they are coming out with next year I’m not getting my hopes up.
More times than not, Ford winds up disappointing me very, very much.
The 1987 Thunderbird Super Coupe was an excellent example. You will see where I am going with this after I explain why this Ford product disappointed me so much.
Nice looking ride for it’s day.
Sporty looking, it even has little dual hood scoops, this thing must really go, right?
Do you remember what Ford stuck under the hood of these things?
A fucking Pinto motor with a turbo slapped on the side of it.
That’s right, it had a 2.3 liter four banger in it.
Oh it went OK, once the turbo spooled up.
To this day I’d like to kick whoever thought that was a good idea.
They had a High Output 302 V-8 available they could have stuck in there and really had something, but no.
Now back to this new Bronco.
There are rumors of doing exactly the same thing to it.
With a 10 speed automatic transmission. And four doors….
Sorry boys, that ain’t a real Bronco, that’s a Wannabe.
When Ford announced the Bronco was making a comeback, it also confirmed that the mid-size Ranger would make a return. The 2019 Ranger arrived last January, and we’ve already driven it.
Back in 2017, Ford global operations president Joe Hinrichs confirmed to Road & Track that the Bronco and the Ranger would share a platform. The Ranger might be new for the US, but it’s actually somewhat of an old truck—it was released originally for the Asia-Pacific market in 2010 and received a significant update in 2015. For the US, the platform was modified even further still, with a new, fully-boxed frame.
Ford already offers an SUV based on the Ranger outside the US—the Everest. Back in 2017, former Ford product head Raj Nair said that the Bronco would not just be a rebadged Everest, but instead, its own unique machine.
We Expect That It’ll Share Its Drivetrain With the Ranger
For the US market, the Ranger gets a version of Ford’s 2.3-liter EcoBoost inline-four that once found a home in the Focus RS. It makes 270 hp and 310 lb-ft of torque in the Ranger, and it’s paired with a 10-speed automatic gearbox. Considering they share a platform, it’s reasonable to expect the Bronco and Ranger will share an engine and transmission.
It Might Get a Manual Transmission
Jalopnik reported last year that the Bronco might get a seven-speed manual transmission to be paired with Ford’s 2.7-liter EcoBoost V6. Presumably, if the Bronco does get this engine, it’ll likely be paired with a 10-speed auto, too. In the Edge ST, Ford’s 2.7-liter makes 335 hp and 380 lb-ft of torque, while it offers 325 hp and 400 lb-ft of torque in the F-150.
A manual might seem like an odd choice for a new SUV, but when you consider that the Bronco is aimed directly at the Jeep Wrangler, it makes sense.
There are also rumors of Ford building something more along the lines of what their last version was, a short framed F-150.
What do we have here? Some sort of Ford prototype of a vehicle that definitely does not exist in production: A short-cab, short-bed F-150 in Raptor guise. We have no idea what this test mule is, but it sure as hell looks like a full-size Bronco.
OK, that’s a little more like it but to me, Ford is still missing the point and apparently either doesn’t have a clue what people wanting a Bronco REALLY WANT or just doesn’t care.
When people say they want a new Bronco, this is what they are talking about.
Make an optional removable hard top. a soft top, stick a decent V-8 in the damn thing with a 5 speed manual transmission as standard equipment or a six speed automatic for an option AND BE DONE WITH IT!!
Everything else you are fucking around with IS NOT A BRONCO!
Build your damn little Ranger based four door Econo Box SUV and call it something else.
But if you are going to build a Bronco, build a legacy vehicle, build it right and keep all of the bells and whistles out of it.
Anything less is just one more reason to buy a Chevy in the first place and be done with it.